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TIPE PENGAWASAN PEMASARAN

 

1. Pengawasan Strategis

·         Tujuan Pengawasan : Untuk memeriksa apakah perusahaan telah mengejar kesempatan-kesempatan yang terbaik sehubungan dengan pasar, prodik, dan jalur-jalur pemasaran

·         Cara Pendekatannya :

1)      Instrument pembuat peringkat untuk mengukur efektifitas pemasaran

2)      Audit dalam pemasaran

3)      Tinjauan atas kesuksesan pemasaran

4)      Tinjauan atas segi etika dan tanggung jawab social perusahaan

2. Rencana Pengawasan Tahunan

·         Tujuan Pengawasan : Untuk memeriksa apakah hasil yang direncanakan telah tercapai

·         Cara Pendekatannya

1)      Analisis penjualan

2)      Analisis pangsa pasar

3)      Rasio penjualan terhadap biaya

3. Pengawasan Efisiensi

·         Tujuan Pengawasan : Untuk mengevaluasi dan meningkatkan efisiensi pengeluaran dan pengaruh dari biaya biaya pemasaran

·         Cara Pendekatannya

1)      Tenaga penjualan

2)      Periklanan

3)      promosi penjualan

4)      distribusi

4. Pengawasan Profitabilitas

·         Tujuan Pengwasan : Untuk mengetahui apakah perusahaan perusahaan menghasilkan keuntungan atau kerugian

·         Cara Pendekatannya

1)      Produk

2)      Daerah pemasaran

3)      Pelanggan

4)      Segmen

5)      Jalur perdagangan

6)      Jumlah pesanan

 

 

Referensi :

https://books.google.co.id/books?id=6uI9zY22VQ4C&pg=PA92&lpg=PA92&dq=%22pengawasan+profitabilitas%22&source=bl&ots=gFITwQvyyh&sig=ACfU3U33XP1YQ4ba3FbHFCIFn2LW4Mpk3g&hl=id&sa=X&ved=2ahUKEwiDnKv6r5_uAhUN6XMBHdesDvQ4ChDoATAFegQIBRAB#v=onepage&q=%22pengawasan%20profitabilitas%22&f=false

 

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