PEMASARAN GLOBAL

-

 

A. E-Marketing

             e-marketing adalah proses pemasaran brand menggunakan Internet. Ini mencakup unsur-unsur pemasaran baik marketing respons langsung dan tidak langsung serta prakteknya menggunakan berbagai teknologi untuk membantu menghubungkan bisnis ke pelanggan.

Dengan definisi seperti itu, e-marketing meliputi semua kegiatan bisnis melakukan melalui web di seluruh dunia dengan tujuan menarik bisnis baru, mempertahankan bisnis saat ini dan mengembangkan keunikan brand.

Manfaat E-Marketing :

1.       Jangkauan Prospek Lebih Luas

2.       Pendekatan Efektif

3.       Lebih Murah

4.       Iklan 24 Jam

5.       Iklan lebih Personal

6.       Peningkatan Interaksi

7.       Mudah Menganalis Data

B. Komunikasi Pemasaran Global

            Strategi komunikasi pemasaran global merupakan sebuah hal yang perlu diperhatikan terutama saat kita akan menjadikan bisnis yang sedang kita jalankan menjadi lebih dikenal mendunia. Bagaimana tidak? Pasar global saat ini sudah dibuka, banyak kesempatan yang bisa digunakan oleh seseorang untuk memanfaatkan akses ini demi meraih keuntungan yang lebih banyak.

Beberapa strategi dalam komunikasi pemasaran yang sifatnya global tersebut antara lain:

1.       Menggunakan Bahasa Internasional

2.       Menyediakan Fasilitas Terjemahan

3.       Menekankan Komunikasi Persuasif

4.       Membangun Jaringan Komunikasi Skala Internasional

5.       Membuat Branding

6.       Menyediakan Layanan Customer Care

7.       Menyediakan Saluran Global

8.       Menyesuaikan Latar Belakang Tempat

 

Referensi :

https://idmanajemen.com/apa-itu-e-marketing/

https://pakarkomunikasi.com/strategi-komunikasi-pemasaran-global

 

Komentar

Posting Komentar

Postingan populer dari blog ini

Diagnostic Test

-
DIAGNOSTIC TEST NAMA    : Seno Bayu Aji NPM       : 15217581 KELAS   : 1EA01 Part I. From each of words in parentheses, choose the correct word or word group. in the space beside each sentence, writer the letter (a or b) the corresponds to your choice. 1.        Nothing, will ever come between (a. we /  b. us ) old friends. 2.        Elly thinks that ( a. she  / b. her)   and Jane can make us fight. 3.        But what could break us up after all you and  (a. I  / b. me) have been through? 4.        The police say that Mazie and (a. they /  b. them ) can find the tools. 5.        Mazie told Jorge and (a. I /  b. me ) about the search. 6.        Jorge has gone off loo...
Baca selengkapnya
-
8 Health Tips for You and Your Family to Not Easily Pain When Pulkam 1. Eat nutritious foods Consumption of nutritious food on the way home. Also meet fluid intake in the body with lots of mineral water consumption. It aims to prevent the body weak or ill while going home. 2. Light exercise Do light exercise a few days before departure. Although fasting, it does not mean exercise should stop. Evening stroll before fasting time can be done to keep the body does not get sick easily. 3. Get enough rest Before leaving, should sleep at least seven to eight hours for the body to fit on the day of departure. Also, be sure to take a break when on the go, especially for the driver. "Try to sleep briefly and power (power nap) after driving two to four hours. 4. Bring medicine for those who have certain diseases, do not forget to bring the drugs to be consumed. However, those who do not have the disease should continue to provide other medications that may be ne...
Baca selengkapnya

Using Question Words

-
USING QUESTION WORDS NAMA   : Seno bayu aji NPM      : 15217581 KELAS   : 1EA01 Bill lives in Pasadena.  (Where does Bill live)? It is fifteen feet wide.  (How wide is it)? They are going to leave on the twelfth of July.  (When are they going to leave)? I must go to the bank to cash this check. ( Where do you go to cash his check)? The bridge across the river is near that factory.  (What is near that factory)? The whole trip takes about an hour and a half.  (How long does the whole trip take)? The four packages will be sent by registered mail.   (How do the four packages will be sent)? Martha can borrow Virginia’s bicycle tomorrow.  (When can Martha borrow Virginia’s bicycle)? Mr. Meyer seems to feel much better this morning.  (How does Mr. Meyer seems to feel)? It is about four hundred miles to Philadelphia.  (How far is it to Philadelphia)? The one in the mid...
Baca selengkapnya